Peer Space recently named me one of Buffalo’s Best Food Photographers which made my heart sing and inspired me to write a series of posts on food photography and restaurant photography. I also explain my new side-venture SIL_Project here.
I started off as a newborn photographer in Buffalo and have continued photographing families and children over the past 9 years. PHEW! I can’t believe it has been that long! My clients are all wonderful people with a whole other side to them besides just their families. Many times I do not see my clients wearing the hat of vice president of xx corp, the director of programming for y corporation, I just see a playful mother of two. I don’t see the electrician, or the director of marketing- I just see a loving father of 4. Over the years my customers have returned to me because of my expertise in working with children and my ability to create images that gave a true representation of their families. Sometimes these clients will request images that seem outside of my wheelhouse. Not their families, not their children, sometimes the request is not even for images of people. These requests have ranged from product photography of envelopes, images of employees in an industrial setting, highly stylized product photography of little metals, hunks of beautiful chocolate, the list goes on and on…
But why? Why is it important to hire a restaurant photographer? Why not use stock photography? There are hundreds of thousands of images out on Getty Images, Shutter Stock – or Adobe Stock. You can google ‘free stock photography’ and get hundreds of thousands of images at a minimal cost. So why not? It will save time- a photo shoot for a restaurant will take hours to complete, your chef will spend an extraordinary amount of time (which you are paying her for) creating the perfect plate, you’ll be paying for the photographer and her stylist, and we most likely will be interrupting the lunch crowd because we are working IN YOUR RESTAURANT. So why go through all of that when you can simply buy or get stock images for free? It comes back to one thing, expectations.
In the case of uncertainty, expectation is event that considered the most likely to happen. An expectation, which is a belief that is centered on the future, may or may not be realistic. A less advantageous result gives rise to the emotion of disappointment.
People want to know what to expect. If you grab a stock photo of eggs benedict and place that on your menu, website or Instagram feed your customers will come for brunch and expect that eggs benedict to be placed in front of them. You may have the GREATEST EGGS BENEDICT of all time but the fact remains that your stock photo on your menu provided an expectation to your clients. When that stock photo didn’t arrive on the plate…. disappointment.
If you and your family order pizza and you’re really looking forward to that crispy pepperoni cup and all you get are those thin floppy pepperoni slices. Disappointment. How about those tacos at the top of the page. No lime? not enough sauce? Disappointment.
Don’t set your customers up for a disappointing meal experience. Hire one of the top food photographers in Buffalo, NY. 716-573-3311